ABOUT BRAND

KOORING offers Funtastic VR Culture &
Learning Experiences to Next Generation Kids
KOORING BRAND IDENTITY

SPIRIT
Funtastic world beyond imagination

Promise
Funtastic Promise : A journey to fantastic adventure
Culture Promise : Family Lifestyle & Community
Learning Promise : Inspiring through XR interaction

Values
Curiosity, Creativity, Courage

Prior target audience
Next Generation Kids(age 5-12, body and girls)
Bright, Proactive, Ingenious

Secondary target audience
Parents
Caring, Encouraging, Open to new technology